What is the one thing that drives content marketing forward? The need. One of them is your need to find success, including finding an audience and staying ahead of your competition. The other is your target audience’s need for your product or service. Wikipedia Page creator suggests that you need to target not only your customer’s need in your content strategy but also your own. Which is why, you need to make sure your marketing strategy is centralized around your goals, as it is the primary reason why many employ it. Did you find this useful?