Analysis on the Pattern of Customized Furniture Market
<P>At present, the domestic leading custom furniture business sales of about 10-40 billion yuan, through the category extension and channel expansion,
professional fashion lounge chair for outside with reference to South Korea, the United States custom furniture industry experience, we expect the leading enterprise market share in the future up to 15% -20% Close the scale will be more than 10 billion, the growth of space is very large.</P>
<P>The scope of the cabinet extension: custom wardrobe, cabinets and other cabinet of raw materials procurement, design and production processes, installation and other aspects of the sale of large, with the custom enterprises continue to enhance the flexible production capacity, cut into other custom products is relatively easy. At the same time, the category can share the brand influence,
dining room furniture sets online dealers advertising and marketing, terminal channels and other resources, category extension synergies significantly, low cost, success probability. Customized furniture companies through the custom category extension strategy can provide one-stop procurement convenience and cross-selling possibilities, is expected to lead to passenger prices and substantial increase in efficiency.</P>
<P>In addition to living room cabinets, bedroom cabinets and other customized products, enterprises can also through the extension, OEM, brand cooperation, etc. into the sofa, such as the development of a large number of furniture, , Mattresses and other finished furniture,
portable folding chair in a bag and even imitation of Japan should benefit, South Korea Hansen involved in household items and accessories, etc., and gradually have the whole house design, the whole house customization capabilities. Custom furniture business business extension space, synergies significantly, in line with the trend of consumer goods consumer integration.</P>
