Blogging without a content plan is a waste of time, money, and motivation in 90% of cases. So many businesses create a website and start publishing blog posts without a clear vision on who they are writing for and what their goal is.

A good content plan is answering the following questions for a business owner:

1. who the audience is
2. what the audience goals are
3. what we are expecting from our audience
4. how we plan to achieve those goals.

A well-researched editorial calendar will help every blog attract organic traffic and convert readers into customers. That is why you need to have a content plan for your blog.

You can use different kinds of content planning software for your content plans and editorial calendars: google sheets, trello, crm systems, good old excel, or even a pen and a piece of paper.

Before you start blogging - figure out what your goals are and build a content plan. For more information at how to create an editorial calendar