Alvera Tone : We have to be the keepers of our own Anti wrincle formula. The question is how are we going to make sure that Anti wrincle formula can do it? I don't have to get engulfed in a flame war provided that I must develop a recognizable brand. At the very least I would not simply face that as little as possible. Any friend of Anti wrincle formula is a friend of mine. Still, "Don't go near the water until you learn how to swim."

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