Be it Chicago, Los Angeles, Pittsburgh or Boston, whoever perseveres in this years Stanley Cup Final, the next day their fans will flock downtown for the victory parade. It doesnt quite work that way when you win soccer bronze at London 2012. Now some 10 months on from last summers Olympics, Canada finally gets to celebrate on home soil the astonishing journey of the Womens National Team Sunday afternoon at BMO Field. Adding an extra layer of spiced cake to the occasion, those damned Gold medal-winning, Centennial-celebrating, formidable U.S. team play the role of invited guests. When tickets went on sale in late March the public responded so well that all 20,000-plus tickets sold out in about the same amount as time as it takes Abby Wambach to count to six very loudly. Thats all for the history books now. What cant be forgotten though is that a seismic shift of the soccer platelets occurred when Christiana Pederson blew the final whistle at Old Trafford. If the immediate dramatic upward shift of interest in soccer across the country were a share price the Mounties would have immediately been called in to investigate a case of insider trading. Although soccer stabilized to its newly-revised lofty equilibrium over the winter another shift along the demand curve has occurred this week. Whilst the mens team were lamenting Tuesday nights defeat to Cost Rica in Edmonton, the buzz and excitement around Toronto as the Womens National Team prepared for what is set to be one of the biggest occasions in the 100-plus year history of the CSA has not gone unnoticed. Ever since Christine Sinclair led her nation out as flag bearer during the closing ceremonies at London, the national governing body has slowly but very assuredly inked new partner agreements behind the scenes. With each new partner deal the CSAs over-reliance on fees from soccer clubs and associations across the nation diminishes dramatically. As a result any thought of any more dramatic increase to those fees become a thing of the past, a relic. Its no coincidence, then - in a week where the spotlight is shining so brightly on the WNT - that the CSA announced the latest corporate partner to jump on board: a manufacturer of sun protection products. Following practice on Thursday evening Christine Sinclair proclaimed to the media that since London 2012, “Life has changed for a lot of us.” Although Sinclair was speaking specifically about her fellow WNT players she may also have been speaking about the burgeoning corporate squad which now surrounds and embraces Canadian soccer. Two of the more prominent ones - Bank of Montreal and Umbro - have been mightily active this week as they utilize the regal stage of Sunday afternoons encounter to showcase themselves to a growing and captivated audience. Umbro - identifying the public practice at BMO on Thursday as best opportunity to launch the WNTs new away kits – marked the culmination of 2012s centenary season with bronze in London. Third place on the podium it may have been, but it may as well have been gold to the nations apparel manufacturer. “After the Olympic bronze medal performance we saw an immediate 40 percent spike above anticipated demand,” Umbro Canada V P Mike Shoemaker disclosed to TSN.ca yesterday. “The support on both the mens side and womens side led to the largest ever year of CSA jersey sales,” he added. “The centenary kit sold out of our limited run and we continued that trend on all CSA product through the year.” “Thursday nights launch showed us yet again that with success on the pitch and Umbro Canada continuing to provide new and innovative products, the fans will continue to support,” Shoemaker concluded. BMO, who first moved into the soccer space when the national soccer stadium was developed, also formed a partnership with Canadas first MLS club ahead of Toronto FC beginning play back in 2007. Over barren years for Canadian soccer BMO stayed the course and has continually reinvested in the beautiful game across the nation. The sponsors have provided desperately needed oxygen for the nations grass roots. “As the bank of soccer in Canada, BMO supports all aspects of the Beautiful Game in Canada - from the jerseys of local teams across the country to BMO Field in Toronto,” said Susan Bundy, director of sponsorships at BMO Financial Group told TSN.ca yesterday. “At the national level, BMO has been a proud supporter of the Canadian Soccer Association for more than six years.” Yesterday at BMOs flagship branch in downtown Toronto fans were given opportunity to get up close and personal to their new idols - something altogether rather unimaginable pre-London 2012. Bundy explained: “Fans were able to meet their favourite players, get autographs and take photos in advance of the highly anticipated friendly match between Canada and the U.S.” When BMO first gambled on allocating sponsorship dollars with Canadian soccer back in fall 2006 the business of the sport was rudderless. Over these intervening years we have witnessed many of Canadas best known companies play out the business of soccer as they jostle for space on the pitch. Demand continues to grow. Meanwhile for Sundays match itself and as the configuration process of BMO Field has been completed, the CSA was able to announce on Friday additional seats were now available. Adding to soccers newfound lustre some of those tickets are for seats at premium field-side tables where you will be so close to the action you might be able to hear Abby Wambach count. Welcome Canada to the professional era for soccer both on and off the pitch. 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Fredericton was named to the Kraft Celebration Tour after winning a national, head-to-head online vote over Salisbury, N.B. with 160,824 votes to Salisburys 134,741. Fredericton will also host a special edition of SportsCentre featuring anchors Rod Smith and Kate Beirness when they broadcast live from the New Brunswick community on Tuesday, Aug. 20 at 6pm et on TSN. "The Fredericton Loyalist Rugby and Cricket Club is the kind of organization that the Kraft Celebration Tour is all about – a volunteer-driven organization that is engaged and active within the community," said Jack Hewitt, Vice-President, Marketing Insights and Services, Kraft Canada. "Were very pleased to help contribute to this great centre of sport, community, and recreation for the people of Fredericton." Fredericton sits on the banks of the St. John River in southwestern New Brunswick and is rich in culture and riverside beauty. It was named the capital of New Brunswick in 1785, and is home to 56,000 people. Fredericton is also the birthplace of Willie ORee, who in 1958 became the first black player to play in the NHL. The Loyalist Rugby and Cricket Club is a volunteer, non-profit organization that coordinates numerous rugby teams and a new cricket program, in addition to loaning the facilities out to school athletic programs and local charities. The $25,000 prizee money from the Kraft Celebration Tour will go towards upgrading their two existing fields and developing a third one.dddddddddddd Canadians can decide the other winning communities for the Kraft Celebration Tour over the next week. One pair of communities is featured each weekday through Friday, and Canadians can visit KraftCelebrationTour.ca or Tourneedecelebrationkraft.ca to vote for their favourite communities. Voting is unlimited and runs from Nnoon et each day for a 24-hour period. During the voting period, SportsCentre on TSN and Sports 30 Le Magazine on RDS profile each match-up with a look at the duelling communities and their proposed community projects. Results of each vote will be announced the following weekday on SportsCentre on TSN and Sports 30 Le Magazine. The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:• Today (Monday, July 15) – Vulcan, Alta. vs. Raymond, Alta.• Tuesday, July 16 – Saint-Étienne-de-Beauharnois, Que. vs. LAssomption, Que.• Wednesday, July 17 – Rocanville, Sask. vs. Esterhazy, Sask.• Thursday, July 18 – St. James Town (Toronto) vs. Wilmot, Ont.• Friday, July 19 – Dryden, Ont. vs. Fort Frances, Ont. In addition to voting, fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook and by following and interacting with the tours personalities on Twitter. 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