It’s Super Bowl ad time again. Advertisers of all stripes are vying for the attention of the 111 million viewers expected to tune in. The goal is to be the most-talked about ad over the water cooler – or Slack chatroom – come Monday morning.

From Steven Tyler de-aging for Kia to Amazon’s imagining of different voices for Alexa T.J. McDonald Jersey , here are 10 ads that are likely to be talked about. And if you’re not interested in tuning it to watch the big game on Sunday, you can stream all of these ads ahead of time.

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Amazon

The internet giant’s founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities including chef Gordon Ramsay, actress Rebel Wilson, singer Cardi B and actor Anthony Hopkins subbing in for the voice of Amazon’s voice assistant Alexa.

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Budweiser

Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts, to the tune of ”Stand By Me,” the company’s program to provide water to areas in need.

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Bud Light

The beer brand’s recent ads have centered on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase ”Dilly Dilly.” Now, in a 60-second ad running in the second quarter, the brand introduces ”Bud Knight,” a heroic character who is ambivalent about helping out in a battle.

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Coca-Cola

The soda maker strives to include everyone in its 60-second ad: people of different ethnicities, someone in a wheelchair and a person who uses the they/them pronoun are all shot at various locations in Mexico clutching or drinking different varieties of Coke.

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Doritos & Mountain Dew

The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage, who lip syncs a Busta Rhymes song as a representative for Doritos Blaze Earl Thomas Jersey , and Morgan Freeman, who lip syncs a song by Missy Elliott for Mountain Dew Ice.

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Febreze

Procter & Gamble’s air freshener tackles toilet humor with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose ”bleep don’t stink.” The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odor.

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Kia

The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stinger sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes, the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.

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Michelob Ultra

The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt . In one he runs and does yoga while singing along to ”I Like Beer,” a remake of a country song from the 1970s.

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Pepsi

The soda maker calls back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.

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WeatherTech

The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: ”At WeatherTech, we built our new factory right here in America. Isn’t that the way it’s supposed to be?” It’s the fifth consecutive year WeatherTech has advertised during the Super Bowl that all of its operations are in the United States.

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This story has been updated to correct the name of the car in the Kia ad. It’s Stinger, not Stringer.
Leonard Fournette was sitting in his wrecked Mercedes-Benz on Interstate-295 earlier this week, waiting for the police to arrive, when he got an unusual request.

One of the first responders wanted Jacksonville’s rookie running back to sign something.

It wasn’t a hat Rodney Hudson Jersey , a jersey or a football, either. The man asked Fournette to autograph the damaged bumper off his $200,000 car.

”The bumper was on the ground and he just came out of nowhere like, `Man, can you sign this for me?'” Fournette said Thursday. ”I’m like, `You want me to sign a bumper?'”

Fournette said it’s ”the first and hopefully last” automotive part that garners his signature.

If the former LSU star keeps playing like he did at Pittsburgh last week, there’s no telling what he’ll be asked to sign next.

Fournette ran for 109 yards and three touchdowns against the Steelers despite re-injuring his right ankle in the first half. It was his most productive game in three months, a positive sign for the Jaguars (12-6) as they prepare for the AFC championship game at New England (14-3).

”I feel good in spite of the ankle and stuff,” Fournette said. ”Just taking care of my body, but overall I feel good.”

Jacksonville’s ground game looked better than it has in weeks. The NFL’s top rushing attack stalled down the stretch , averaging 3.58 yards a carry over the final seven weeks of the regular season, and was mostly inept in a wild-card victory against Buffalo until quarterback Blake Bortles started scrambling.

Fournette’s return to form couldn’t have come at a better time.

”Collectively, as a group Roger Craig Jersey , I feel like everyone came to play their part,” Fournette said. ”Everyone come out with it on their minds, especially from the get-go with being physical.”

Fournette averaged 4.4 yards a rush against the Steelers, finding room to run outside and turning small holes between the tackles into big gains. He scored three times, using his speed to get to the corner on one and leaping over defenders and across the goal line for another.

”We challenged these guys early,” offensive coordinator Nathaniel Hackett said. ”Just because you have success one week doesn’t mean you’re going to have success the next. It’s just one of those things where it’s on the line, on Leonard, on the group, on Blake, all the things that were going on.

”It’s about wanting to do it and understanding what you’re trying to do.”

Now the Jaguars hope to have a repeat performance against the Patriots, who ranked 20th against the run this season.

Fournette looked as healthy as he has since initially spraining his right ankle in a loss to the Los Angeles Rams in mid-October. Fournette ran for 130 yards in that game, which followed a season-high, 181-yard performance the week before at Pittsburgh.

Fournette missed three of the next eight games because of the ankle and a bruised quadriceps muscle. And in the games he did play David Sharpe Jersey , instead of ripping off long runs and grinding out tough yards, Fournette was slowed to a crawl.

The Jaguars were ecstatic to see him get back on track last week even though he left the game briefly to get his ankle checked out and taped up.

Concerns returned Tuesday after his fender-bender.

”You know what I always say about car accidents?” coach Doug Marrone said. ”It’s one of those things. You can get into a car accident and feel pretty good, (and) two days later, you wake up and I don’t know. That hasn’t happened yet. I never put that past car accidents.”

Fournette was limited in practice this week, but insists he’ll be good to go for the game.

His car won’t be so lucky. It’s in the shop getting repaired.

”The bumper’s probably like $50,000 by itself,” Fournette said. ”I don’t know what insurance they have or who they’re with, but …”

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