The history of the staircase industry is very short. Although some staircase companies initially establish their own brand image and occupy certain advantages in product price positioning, most companies still do not have the full brand spirit.
The dealer’s knowledge of the brand of the staircase also rests on the advertising impression and several of their iconic products. For example, referring to the United States step will think of the industry leading brands; mention of the art of the extreme, Ouya Nat think of its luxury, high-end;
mentioned that Liu is an endless stream of new models; More importantly, the promotion of the staircase brand is still limited to the industry, and the appeal and influence of the end consumers is minimal. Stair enterprises should focus on building a core spirit and a soul for their brand and instill it into the consciousness of employees,
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